Paid Search Strategist, DTC eCommerce (Remote)

Ottawa, Ottawa region

On-site

Full-time

No salary posted1 weeks ago

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Employment type: Full-time · On-site
Posted: September 27, 2026
NOC code: 21223 — Database analysts and data administrators
Province: Ontario (ON)

Hiring confidence: Sparse posting · 11/100

This posting is missing most of the signals we look for, or shows patterns common to listings that are not actively being filled. Check with the employer before applying. How this is scored

Job Overview

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Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job. Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business. So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created …

This role is based in Ontario. The Canadian NOC code for this position is 21223 — Database analysts and data administrators. Sweat Pants Agency is hiring for this full-time position through Jobily, where you can check how well your resume matches the posting before you apply.

Market context

About this role in Ontario

Average salary for Paid Search Strategist, DTC eCommerce (Remote) in Ontario

We do not have a salary benchmark for this title in Ontario yet. The posting does not state a salary either.

NOC code

21223 — Database analysts and data administrators. The National Occupational Classification code is what Express Entry, provincial nominee programs and Job Bank use to identify this occupation.

Typical qualifications for Canadian employers

Demonstrated experience managing paid search campaigns
Deep understanding of Google Ads platform
Ability to analyze and interpret campaign performance metrics
Experience distinguishing between organic vs. created demand
Knowledge of ROAS and ROI measurement

Fit check

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What you'll do

Manage and optimize paid search campaigns for DTC eCommerce clients
Analyze campaign performance and determine true return on ad spend
Develop paid search strategy focused on business growth
Differentiate between existing demand and newly created demand
Monitor and report on campaign metrics and performance
Optimize campaign budgets and asset allocation
Provide strategic recommendations beyond platform automation

What you'll need

Demonstrated experience managing paid search campaigns
Deep understanding of Google Ads platform
Ability to analyze and interpret campaign performance metrics
Experience distinguishing between organic vs. created demand
Knowledge of ROAS and ROI measurement
eCommerce or DTC marketing background
Strong analytical and critical thinking skills
Remote work capability