LinkedIn Optimizer
Get found by the recruiters
already searching.
LinkedIn is a search engine and your profile is the page. Jobily audits the five fields that decide where you rank, then rewrites them in your own words.
- #1Alex MorrisonYOUSenior Project Manager · Fintech delivery · PMP
- #2Jordan TremblaySenior Product Manager, Payments · Toronto
- #3Simran KaurProduct Manager · Banking platforms
- #4Daniel OkaforSenior PM · Lending & risk
Same experience, same person. The headline and pinned skills moved this profile from #38 to #1 for the search above.
LinkedIn is a search engine. Your profile is the page.
Recruiters type a title and filters, and LinkedIn ranks profiles the way any index does. These four fields carry 100% of that weight.
34%
Your headline
The heaviest indexed field, and the only line visible in a results list. Most people use it for their job title alone.
220 CHARACTERS AVAILABLE
26%
Job titles in Experience
Each role's title is indexed separately. Internal titles nobody searches make those years invisible.
PER ROLE, NOT PER PROFILE
22%
Skills and endorsements
Your top three pinned skills carry search weight; endorsements on them break ties between similar profiles.
50 SKILLS, 3 PINNED
18%
About and activity
The first two lines of About are indexed and read. Recent posts and comments keep you surfacing.
FIRST 2 LINES MATTER MOST
Headline
HIGHEST WEIGHTYour headline is the single heaviest ranking field on LinkedIn and the only line a recruiter reads in a results list. 220 characters, and you are using 17.
Target title
costing you rankProject Manager
Senior Project Manager · Fintech delivery · PMP · $4M+ programs
Keyword density
needs workNo searchable skill terms in the headline
Three of your top five search terms now appear before the first pipe
Seniority signal
needs workLevel omitted — you surface below mid-level candidates
“Senior” stated explicitly, matching the title recruiters search
The terms recruiters type, and the ones you are missing.
Drawn from live postings for your target title, weighted by how often each term shows up in required-skills sections and search filters.
19
terms tracked
8
already present
11
gaps
ALREADY ON YOUR PROFILE
- project management
- Agile
- Jira
- roadmap
- PMP
- delivery
- Confluence
- risk
MISSING — HIGH SEARCH VOLUME
- stakeholder management
- program management
- cross-functional
- go-to-market
- SAFe
- vendor management
MISSING — WORTH ADDING
- OKRs
- fintech
- regulatory
- budget ownership
- mentorship
The same profile, rewritten.
Nothing about the experience changed. Every field that decides ranking did.
Alex Morrison · 3rd
Project Manager
Toronto, Ontario, Canada · Contact info
412 connections
About
Passionate professional seeking new opportunities in a dynamic organization. Team player with strong communication skills and a detail-oriented approach. Always eager to learn and take on new challenges.
Experience
- PM IIRBC · Full-timeMar 2021 – Present · 5 yrsNo description added.
- Project ManagerShopify · Full-timeJun 2018 – Feb 2021 · 2 yrs 9 mosNo description added.
Skills
9 skills
- Microsoft Office6 endorsements
- Teamwork5 endorsements
- Communication3 endorsements
Search appearances
4
Profile views
11
People also viewed
2
Missing 11 of the 19 terms recruiters search for this title. Appears on page 4 of results.
Audit free. Rewrite on Plus.
Free audit
$0forever
See where you rank and why.
- Profile score out of 100
- All five sections audited
- Your rank for one target title
- Keyword gap list
- No LinkedIn login
Premium
$19.99/ month CAD
The resume tier. Does not include the LinkedIn rewrites on this page.
Cancel anytime
- Resume Analyzer: 3 full scans a month
- AutoFix rewrites and 3 cover letters a month
- The AI career coach, 10 questions a day
- Match breakdown on 15 jobs a day
Plus
$29.99/ month CAD
Rewrites for every section, plus everything in Premium, uncapped.
7-day free trial · Cancel anytime
- Headline, About, and role rewrites
- Unlimited target titles
- Interview prep and the daily digest
- Unlimited resume scans + AutoFix
People recruiters finally found
I genuinely did not know LinkedIn worked like a search engine. My headline said “Project Manager” and that was it. Three recruiter InMails the first week after the rewrite.
The keyword gap list was the part that landed. Eleven terms recruiters search for that appeared nowhere on my profile, with exactly where to put each one.
Moving from teaching into L&D, I had no idea which roles I was actually close to. Running the audit against two target titles answered it in an afternoon.
Questions, answered
Find out where you rank.
Free, no LinkedIn login, and the full keyword gap list either way.
Audit my profile