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VP, Group Benefits & Affinity Marketing
Toronto, Ontario
On-site
Full-time
No salary posted3 weeks agoJob Overview
Key Responsibilities Strategic Leadership Define and execute a multi-year marketing strategy aligned with Manulife’s Group Benefits and Affinity growth ambitions Set and own the vision for evolving benefits and affinity propositions from transactional products into differentiated, consumer-grade experiences Own the articulation of value beyond price-demonstrating how health platforms, partner-led engagement, care navigation, and relevant insurance solutions support affordability, productivity, …
What you'll do
- Define and execute multi-year marketing strategy aligned with Group Benefits and Affinity growth
- Set and own the vision for evolving benefits and affinity propositions
- Transform transactional products into differentiated, consumer-grade experiences
- Articulate value beyond price
- Develop health platforms and partner-led engagement strategies
- Support affordability and productivity initiatives
What you'll need
- Strategic leadership experience
- Group benefits industry knowledge
- Affinity marketing expertise
- Multi-year strategy execution ability
- Understanding of health platforms and care navigation
- Experience with insurance solutions
- Track record of product differentiation
About the Company
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